I build tailored marketing strategies designed to drive demand and move the needle. By combining creative vision with data-backed insights, I help brands generate qualified leads, improve conversion rates, and accelerate deal velocity. From full-funnel content to identifying the most effective channels, every tactic is grounded in performance. At ICE Mortgage Technology, my strategic initiatives directly contributed to double-digit pipeline growth, stronger conversion rates, and faster sales cycles across high-value segments.
Great marketing is nothing without sales alignment. I partner closely with sales teams to understand their process, goals, and challenges—ensuring every campaign, message, and motion is designed to create opportunity, not just awareness. From refining messaging to enabling sales outreach, I ensure marketing is a revenue engine—not a silo. Because if you’re not connected to sales strategy, you’re missing the moment to make real impact.
In a saturated market, your brand’s difference is your greatest advantage. I design cross-channel campaigns that highlight what sets you apart—blending content, creative, and smart distribution strategies to attract and convert the right audience. From digital ads to social-first campaigns, everything is built to stand out and scale.
Trust drives decisions. I create content that earns that trust—starting with thought leadership, informed storytelling, and clear value. From LinkedIn posts to white papers and webinars, I help brands speak like industry leaders while staying connected to real customer pain points. This is more than content—it’s credibility that converts.
It’s not just what you say—it’s how, where, and who says it. I help teams unlock the power of social selling by turning their people into trusted voices, and partnering with industry influencers and advocates who expand your reach. Through strategic content, engagement training, and relationship-focused programs, I build trust through conversation—not just conversion tactics.
From curated executive dinners to strategic event activations, I design experiences that build relationships—and accelerate deals. I believe in relationship selling, not just transactional outreach. These are the moments that create community, build belief, and make your brand unforgettable. Because it’s not just about being seen—it’s about being remembered for the right reasons.
Whether it’s peer-to-peer programs, customer spotlights, or behind-the-scenes access to brand advocates, I create programs that humanize your message. These moments build credibility, deepen loyalty, and spark connection with prospects in ways no cold pitch ever could. It's not about more content—it's about the right conversations, with the right people, at the right time.
Your website shouldn’t read like a sales pitch—it should speak like a trusted guide. I help brands transform their messaging to reflect what buyers actually want: clarity, confidence, and connection. By rewriting website content with a human-first lens, I make sure you're not just listing features, but showing value—and building trust from the first click. Because buyers don’t want to be sold to. They want to relate, and then buy.
Behind every impactful marketing strategy is a sharp, agile team—and a leader who knows how to connect the dots. I partner with a trusted bench of brand storytellers, content creators, campaign strategists, and event pros to execute across three core pillars: Brand & Creative, Content & Storytelling, and Demand Gen & Experiences.
This flexible model scales with your goals—delivering bold ideas, aligned execution, and results that actually move the needle.